High marks for Home Depot app
According to the Forrester Retail Wave: US Mobile Apps, Q1 2019 report, The Home Depot’s mobile app received the top overall score for best-in-class functionality and usability.
The report evaluated nine major U.S. retailers among the National Retail Federation’s top 100 retailers offering both app and in-store experiences.
Forrester said The Home Depot’s app provides an interconnected experience that helps customers shop both online and in stores. Stand-out features include store-specific wayfinding and a visual product search that leads customers directly to an item on the shelf.
The study also gave high marks to the app for augmented reality, 360-degree product views and video buying guides.
“We are committed to developing an interconnected retail experience that helps our customers shop whenever, wherever and however they want - it’s a key part of our One Home Depot strategy,” says Adolfo Villagomez, senior VP, online/CMO. “We are encouraged by this top honor as we continue to enhance and personalize the customer experience for both our Pro and DIY customers at home, on the job or in the store.”
Forrester is a Cambridge, Mass.-based market research company.
The report evaluated nine major U.S. retailers among the National Retail Federation’s top 100 retailers offering both app and in-store experiences.
Forrester said The Home Depot’s app provides an interconnected experience that helps customers shop both online and in stores. Stand-out features include store-specific wayfinding and a visual product search that leads customers directly to an item on the shelf.
The study also gave high marks to the app for augmented reality, 360-degree product views and video buying guides.
“We are committed to developing an interconnected retail experience that helps our customers shop whenever, wherever and however they want - it’s a key part of our One Home Depot strategy,” says Adolfo Villagomez, senior VP, online/CMO. “We are encouraged by this top honor as we continue to enhance and personalize the customer experience for both our Pro and DIY customers at home, on the job or in the store.”
Forrester is a Cambridge, Mass.-based market research company.