Here are some brands you’ve heard of
A global financial firm has ranked the most valuable brands in the United States, listing Home Depot and Lowe’s in the top 50.
No other home improvement-focused brand cracked the top 50, but a handful of other hardware and building supply brands are sprinkled throughout the Brand Finance top 500 list.
The list is from London-based Brand Finance, a brand valuation and strategy consultancy firm. It releases annual rankings of the world’s big brands. Its list of the most valuable US brands of 2016, topped by Apple, can be seen here.
Here’s how other home improvement players rank on the list:
17, Home Depot;
43, Lowe’s;
70, Caterpillar;
169, John Deere;
170, Sherwin-Williams;
211, Dow;
243, Whirlpool;
273, DuPont;
302, Weyerhaeuser;
341, Tractor Supply;
343, Black and Decker;
374, Grainger;
412, KitchenAid;
440, Fastenal;
451, HD Supply;
474, Maytag;
484, PPG;
490, MASCO
Brand Finance says it determines the strength of a brand in part by its Brand Strength Index (BSI). It analyzes marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and the impact of those on business performance.