Herbig named president of P2PI
EnsembleIQ has named Terese Herbig as president of The Path to Purchase Institute (P2PI).
In her leadership role, she is charged with driving the growth strategy for P2PI’s industry leading membership community, extensive portfolio of events, the flagship media property - Shopper Marketing, and professional development services. Herbig will continue her existing responsibilities as president of Enterprise Solutions, EnsembleIQ’s consultancy platform dedicated to delivering integrated marketing solutions.
“The Path to Purchase Institute supports retailers, brand manufacturers, agencies and solution providers who all find themselves at the center of great transformation, innovation and disruption across the industry,” said David Shanker, CEO at EnsembleIQ. “Terese is highly qualified to help the entire industry ecosystem meet these challenges.”
With over 30 years of experience in the industry, prior to joining The Path to Purchase Institute and EnsembleIQ in 2014, Herbig held leadership roles in sales and marketing, global product management and both retail and client partnership positions within prominent organizations and startups. Her primary focus has been delivering best practices and innovation in research, business process and marketing to her clients and the industry.
“I’m thrilled to build upon the already unparalleled content and community offered by the Path to Purchase Institute.” Herbig said. “I look forward to combining the power and perspective of the Institute with EnsembleIQ’s research capabilities and other industry resources to deliver great value and to unlock growth for the industry.”
About the Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practices that help define the ongoing evolution of consumer marketing and the overall shopping experience. Learn more about The Path to Purchase Institute at p2pi.org.
About EnsembleIQ
EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology providers, hospitality and healthcare professionals, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence.
EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams. Information on RFE can be found at http://rfeip.com.