HCN launches online Buyers Guide
New York City -- Home Channel News unveiled the online “Buyers Guide and Product Directory,” a new service that instantly connects users -- at no charge -- to the industry’s most comprehensive database of building products, tools and hardware.
Created in partnership with Edgenet’s Big Hammer division, the “Buyers Guide and Product Directory” features the widest assortment of product information available in the building materials and home improvement industry, from the widest variety of suppliers. The service provides access to rich data and images for more than 100,000 products from more than 2,000 suppliers.
The combination of Big Hammer’s rich product content and Home Channel News’ position as the leading media source for residential building and home improvement retailers is expected to jump-start the service and quickly establish it as a top-tier portal for home channel professionals. Homechannelnews.com hosts more than 38,000 visitors every week. Users can search the “Buyers Guide and Product Directory” by keyword, or browse by product features, categories or brands, save products to online lists for future reference or contact the supplier directly for more information.
“The Home Channel News ‘Buyers Guide and Product Directory’ will strengthen the home channel community by helping buyers gain easy access to an unprecedented amount of product information and enable them to use that information to build their businesses,” said Jeff Arlen, publisher of Home Channel News. “Our readers will find this new portal to be an invaluable business resource, a natural complement to the high level of news, insight and analysis they have come to expect from our Web site, e-newsletters and print publication.”
Big Hammer is well known in the home channel for powering the Web sites and stores of leading hardware, tool and building product retailers, distributors and showrooms. Its “Buyers Guide and Product Directory” platform was designed to help merchants discover and compare new or alternative products. For suppliers, this new functionality is the most efficient venue to showcase products to a broad selection of merchants throughout the industry.
“When selecting a media partner for our product finder program, Home Channel News was the obvious choice,” said Tim Stafford, senior VP of Edgenet Interactive. “They have developed a strong reputation with merchants and suppliers alike by providing relevant and timely information to the marketplace.”
