Georgia-Pacific takes a Brawny approach to International Women's Day

Georgia-Pacific is celebrating International Women's Day with a campaign for its Brawny paper towels brand, which showcases four women who have overcome the odds in traditionally male-dominated fields.

The #StrengthHasNoGender campaign, in Brawny's words, is about "encouraging conversation about strong and resilient women who are fostering female leadership and advancement."

“For International Women’s Day, Brawny is putting the spotlight on women who have rolled up their sleeves and exhibited strength and leadership in their fields,” said Laura Knebusch, VP marketing at Georgia-Pacific. “We are honored to tell the stories of these four inspirational women through our #StrengthHasNoGender campaign, and hope that they will empower women and girls everywhere to chase their dreams no matter what obstacles they face.”

The four women highlighted in the campaign include:

Linda Alvarado – CEO and President of Alvarado Construction, Inc. in Denver, Colorado; President of Palo Alto, Inc. Restaurant Company; co-owner of the Colorado Rockies; she was the first Latino owner – male or female – in Major League Baseball



Swin Cash – two-time Olympic Gold Medalist, three-time WNBA champion and the first female in studio analyst/host for MSG Networks covering the New York Knicks; she also covers men's college basketball for CBS Sports and is currently a forward for the WNBA New York Liberty



Dr. Valerie Montgomery Rice – President and Dean of the Morehouse School of Medicine in Atlanta, Georgia; founder of the Center for Women’s Health Research at Meharry Medical College; she is the first woman to lead the school as president and dean



Maureen Stoecklein – firefighter for the Canton, Michigan Fire Department; she has spent 16 years in a profession where females make up less than five percent of the workforce



“I am extremely humbled and honored to be a part of The Brawny brand’s #StrengthHasNoGender campaign, as this cause embodies the essence of who I am,” said Cash. “Just like me, there are women everywhere who have overcome adversity to achieve success in their professions. Whether it’s in athletics, medicine, construction, firefighting or corporate America, it’s up to all of us to showcase our strengths so that the next generation can pursue their passions – regardless of gender.”