Eye on Retail: Newegg prepares smart home sales extravaganza
The tech-focused e-retailer is launching its second annual “Smart September” promotion.
On Sunday, Sept. 1, Newegg kicks off a three-week campaign featuring deals on smart home products. Throughout the month of September, Newegg will highlight elements of smart home automation, offering how-to editorial content and deep discounts on related products. Weekly themes include:
Sept. 1-7: Voice controllers: Newegg will highlight various ways to use smart home devices compatible with Alexa and Google Assistant; demonstrate how to build a connected ecosystem and promote the latest smart home devices.
Sept 8-14: Smart security: Newegg will demonstrate how to optimize smart security products and take proactive measures to keep the household safe.
Sept 15-21: Smart energy savings: Newegg will inform customers about smart energy-saving devices that help automate climate control, lighting and irrigation processes.
“Newegg is widely known as one of the best places to research and purchase the latest smart home tech,” said Anthony Chow, Newegg’s president of global sales. “This is a reputation we’ve earned by offering not only the best smart home products, but also product reviews and other rich content that helps people familiarize themselves with the category and make the best purchasing decisions to suit their needs and budget.”
Smart September is Newegg’s second major online promotion in two months. In July, the retailer hosted its fifth annual “FantasTech” online tech product sale, timed to compete with Amazon Prime Day.
On Sunday, Sept. 1, Newegg kicks off a three-week campaign featuring deals on smart home products. Throughout the month of September, Newegg will highlight elements of smart home automation, offering how-to editorial content and deep discounts on related products. Weekly themes include:
Sept. 1-7: Voice controllers: Newegg will highlight various ways to use smart home devices compatible with Alexa and Google Assistant; demonstrate how to build a connected ecosystem and promote the latest smart home devices.
Sept 8-14: Smart security: Newegg will demonstrate how to optimize smart security products and take proactive measures to keep the household safe.
Sept 15-21: Smart energy savings: Newegg will inform customers about smart energy-saving devices that help automate climate control, lighting and irrigation processes.
“Newegg is widely known as one of the best places to research and purchase the latest smart home tech,” said Anthony Chow, Newegg’s president of global sales. “This is a reputation we’ve earned by offering not only the best smart home products, but also product reviews and other rich content that helps people familiarize themselves with the category and make the best purchasing decisions to suit their needs and budget.”
Smart September is Newegg’s second major online promotion in two months. In July, the retailer hosted its fifth annual “FantasTech” online tech product sale, timed to compete with Amazon Prime Day.