Eco-friendly TreeHouse plans to expand in Texas

TreeHouse, the Austin, Texas-based home improvement store with a slogan of "smart building, better living" plans to open a second store -- this time in Dallas -- in early 2017.

“TreeHouse was born in Texas, and it is going to grow up in Texas,” says TreeHouse CEO and Co-founder Jason Ballard. “Dallas was an easy choice for the next location. Many of our investors and board members are based there. The Dallas community has been supporting us for four years, and now it’s our turn to give back. Many people have said to us ‘Sure TreeHouse works in Austin, but what about other places?’ We look forward to showing that quality, beauty, health, a good earth, and good homes are universal values.”

The company opened its first location in South Austin in 2011. Specializing in curated products and services that promote healthy and sustainable spaces, the 25,000-sq.-ft. eco-friendly store in Austin is a hub for everything tied to smart, thoughtful building.

TreeHouse uses a pioneering consultative model to work with homeowners on everything from flooring and kitchen design to rainwater harvesting and solar systems.

The new Dallas store will open as an anchor tenant of The Hill redevelopment.