Dutch Boy delivers new stain-resistant product

Dutch Boy Paints has announced a new interior paint and primer, featuring new Stain-Shield Technology.

Platinum Plus paint offers added washability, stain resistance, and scrubbability, lab tested to be up to 50% more stain-resistant and washable than a leading premium paint competitor in satin sheen (superiority ranges from 24% - 50%, depending on the sheen selected.)

The 100% acrylic formula makes it easy to wash away coffee, tea, ketchup, crayon, and lipstick with a soft sponge and mild household cleaner, and it prevents the growth of mildew.

The new formula also provides hide and stain-blocking power at the price point of $33.98 per gallon and up, sold exclusively at Menards stores beginning this May of 2017.

The paint can be tinted to Dutch Boy’s full range of 1,340 vibrant colors.

“The category has changed a lot over the last few years, with consumers’ needs expanding,” said Debbie Zietlow, Dutch Boy Product Manager. “Consumers are looking for paint products that are durable and easy to clean, so they can spend more time enjoying life. As the landscape continues to evolve to meet their needs, we saw an opportunity for Dutch Boy to create a product that delivers on the performance our consumers expect from luxury paint, but at a lower price than expected.”

Platinum Plus will be available in four sheens – flat, eggshell, satin and semi-gloss – and in ceiling paint.