Derby CEO joins Constructing Brands podcast
Ralph Bruno, the CEO of Derby Building Products, is joining the Constructing Brands podcast to discuss his strategy for distilling a brand presence and launching a building products company.
In the second half of a two-part series, Bruno discusses the big picture approach within the building products industry that strengthens brands and builds consumer momentum. Bruno offers tips on initiating the right conversation with buyers and taking new products to market.
Ralph Bruno
A 30-year veteran of the building products industry, Bruno launched Tando’s Beach House Shake campaign from the start and defined a new shake category three years ago. It quickly ascended within the competitive exterior building materials industry as a consumer-driven brand thanks to Bruno’s brand strategy.
Additionally, Bruno explores his market research tactics and how his team manipulated their timeframe to successfully launch Beach House Shake. Diving deeper into Derby’s marketing efforts, Bruno expands upon why focusing on consumers instead of channel partners was better suited for Beach House Shake.
“Launching a Building Materials Brand” with Ralph Bruno is available now.
Part 1 of the podcast, “Building a Market Presence” with Ralph Bruno is available here.
Based in Quebec, Canada with manufacturing facilities in Miami, Fla., Derby Building Products includes the Tando and Novik brands.
In the second half of a two-part series, Bruno discusses the big picture approach within the building products industry that strengthens brands and builds consumer momentum. Bruno offers tips on initiating the right conversation with buyers and taking new products to market.
Ralph BrunoA 30-year veteran of the building products industry, Bruno launched Tando’s Beach House Shake campaign from the start and defined a new shake category three years ago. It quickly ascended within the competitive exterior building materials industry as a consumer-driven brand thanks to Bruno’s brand strategy.
Additionally, Bruno explores his market research tactics and how his team manipulated their timeframe to successfully launch Beach House Shake. Diving deeper into Derby’s marketing efforts, Bruno expands upon why focusing on consumers instead of channel partners was better suited for Beach House Shake.
“Launching a Building Materials Brand” with Ralph Bruno is available now.
Part 1 of the podcast, “Building a Market Presence” with Ralph Bruno is available here.
Based in Quebec, Canada with manufacturing facilities in Miami, Fla., Derby Building Products includes the Tando and Novik brands.