Depot plans early Black Friday for pros

Home Depot’s efforts to court loyalty among its pro customers now includes a special Black Friday showcase.

The Atlanta-based retailer will showcase its pre-Black Friday savings for Pro customers at Pro Appreciation Events Nov. 20 at all U.S. stores. The company says pros will have access to exclusive pre-Black Friday savings on products from brands including DeWalt, Makita, Milwaukee, RIDGID and Porter-Cable.

The event is part of a quarterly commitment by the retailer to honor its Pro customers, which make up 40% of its business.

Home Depot will also use the Black Friday event to promote Pro Xtra, its loyalty program for trade professionals and contractors.