Deckorators launches 'Elite' pro program
Decking pros gather for Deckotrators' third annual Pro Summit.
Deckorators, the manufacturer of composite decking, deck railing, balusters, post caps and related products, has introduced a new program aimed at pros.
The new Deckorators Certified Elite program is the company’s highest recognition level for its growing deck contractor partnership and rewards program.
Deckorators Certified Elite status is based on volume, quality, growth and partnership by market. Deck builders who achieve Elite status receive all the benefits of Certified Pro program membership, plus:
In addition to establishing an Elite level for the Certified Pro program, Deckorators has also increased rewards for all Certified Pros across product lines.
Certified Pros now earn 3% back in rewards points for all Deckorators purchases logged to their account — an increase of 1% to 2% over past rewards depending on the product category.
Also new for 2020, U.S.-based Deckorators Certified Pros now have the option to take advantage of discounted leads through the Deckorators HomeAdvisor program.
“The Deckorators Certified Pro program is not just another deck contractor program — to us, it’s a family,” said Chris Camfferman, managing director, marketing for Deckorators. “We’re excited to recognize our Elite Certified Pros and offer even better rewards across the board in 2020. We truly value relationships with our Pros, and we will continue to improve the program with their business needs in mind.”
The standard Certified Pro membership package offers:
Deckorators recently hosted its third annual Pro Summit at the Marriott Westshore Hotel in Tampa, Fla. The all-inclusive trip honored top Certified Pros with the most Deckorators rewards points recorded to their individual Certified Pro rewards accounts in 2019.
The mix of Pro Summit alumni and new attendees engaged in three days of learning and collaboration with Deckorators sales, marketing and operations leadership. The group enjoyed several social events including a VIP experience at a Major League Baseball spring training game.
“Our strategic discussions about products and new collaborative concepts were extremely productive,” said Jase DeBoer, senior marketing manager for Deckorators. “Most importantly, though, we had the opportunity to celebrate our strong partnership with the Deckorators Certified Pro family.”
The 2021 Pro Summit is planned for Phoenix, Ariz. Deckorators has plans to invite top Certified Pros beyond the Top 10, and to have representation from both the U.S. and Canada.
Deckorators is a brand of the retail division of UFP Industries, based in Grand Rapids, Mich.
The new Deckorators Certified Elite program is the company’s highest recognition level for its growing deck contractor partnership and rewards program.
Deckorators Certified Elite status is based on volume, quality, growth and partnership by market. Deck builders who achieve Elite status receive all the benefits of Certified Pro program membership, plus:
- Elevated representation on com.
- Qualified local sales leads.
- National and regional marketing partnership opportunities.
- Eligibility for Certified Pro Spotlight video and social media promotion.
- Participation in product development collaboration and feedback.
- The opportunity to attend the annual Pro Summit, an all-inclusive trip for top point-earning members of the Certified Pro program.
In addition to establishing an Elite level for the Certified Pro program, Deckorators has also increased rewards for all Certified Pros across product lines.Certified Pros now earn 3% back in rewards points for all Deckorators purchases logged to their account — an increase of 1% to 2% over past rewards depending on the product category.
Also new for 2020, U.S.-based Deckorators Certified Pros now have the option to take advantage of discounted leads through the Deckorators HomeAdvisor program.
“The Deckorators Certified Pro program is not just another deck contractor program — to us, it’s a family,” said Chris Camfferman, managing director, marketing for Deckorators. “We’re excited to recognize our Elite Certified Pros and offer even better rewards across the board in 2020. We truly value relationships with our Pros, and we will continue to improve the program with their business needs in mind.”
The standard Certified Pro membership package offers:
- 3% back in rewards points and exclusive promotions.
- Sales leads through an enhanced company listing on com.
- The option to take advantage of discounted leads through the Deckorators HomeAdvisor program.
- Access to training and workshops.
- A Pro on the Go mobile app for iOS and Android smartphones and tablets.
- The opportunity to reach the Pro Summit.
Deckorators recently hosted its third annual Pro Summit at the Marriott Westshore Hotel in Tampa, Fla. The all-inclusive trip honored top Certified Pros with the most Deckorators rewards points recorded to their individual Certified Pro rewards accounts in 2019.
The mix of Pro Summit alumni and new attendees engaged in three days of learning and collaboration with Deckorators sales, marketing and operations leadership. The group enjoyed several social events including a VIP experience at a Major League Baseball spring training game.
“Our strategic discussions about products and new collaborative concepts were extremely productive,” said Jase DeBoer, senior marketing manager for Deckorators. “Most importantly, though, we had the opportunity to celebrate our strong partnership with the Deckorators Certified Pro family.”
The 2021 Pro Summit is planned for Phoenix, Ariz. Deckorators has plans to invite top Certified Pros beyond the Top 10, and to have representation from both the U.S. and Canada.
Deckorators is a brand of the retail division of UFP Industries, based in Grand Rapids, Mich.
