Danalock taps Petra for U.S. distribution
Danish smart-lock solutions provider enters a growing smart-home portfolio
As momentum for smart home security builds, Danish manufacturer Danalock signed a contract with Petra Industries to distribute the Danalock portfolio of smart lock solutions in the U.S.
Danalock’s expansion into the Americas will serve rapidly increasing demand from popular retailers and e-commerce companies, as well as security companies, service providers, dealers, installers, and builders.
According to the recent Strategy Analytics report, “Smart Home Access Control: Predictions, Players, and Products,” sales of nearly 26 million units in 2023 will push the smart lock market size past $2.4 billion. Due to its higher percentage of single-family homes and greater interest in smart home automation and security services, the U.S. is by far the largest geographic market.
“We are excited to be the first U.S. distributor for Danalock and to bring its elegantly designed products to more families and businesses,” said Tate Morgan, president of Petra Industries. “Danalock works with all of our home automation products, complementing our SmartestHome portfolio and increasing the value we can offer to our customers.”
Petra will sell the full Danalock product portfolio, which includes the Danalock V3 smart lock, Danapad keypad, Danabridge hub, and Universal Module.
Danalock’s pitch includes the following:
Danalock’s expansion into the Americas will serve rapidly increasing demand from popular retailers and e-commerce companies, as well as security companies, service providers, dealers, installers, and builders.
According to the recent Strategy Analytics report, “Smart Home Access Control: Predictions, Players, and Products,” sales of nearly 26 million units in 2023 will push the smart lock market size past $2.4 billion. Due to its higher percentage of single-family homes and greater interest in smart home automation and security services, the U.S. is by far the largest geographic market.
“We are excited to be the first U.S. distributor for Danalock and to bring its elegantly designed products to more families and businesses,” said Tate Morgan, president of Petra Industries. “Danalock works with all of our home automation products, complementing our SmartestHome portfolio and increasing the value we can offer to our customers.”
Petra will sell the full Danalock product portfolio, which includes the Danalock V3 smart lock, Danapad keypad, Danabridge hub, and Universal Module.
Danalock’s pitch includes the following:
- Easy installation, in just 5–10 minutes, as only the inside part of the lock is replaced;
- Elegant Danish design and much smaller size than other smart locks on the market;
- Stronger security (AES 256 encryption) than other smart locks;
- Approximately 18 months of battery life—much more than the average lock on the market; and
- Z-Wave, Zigbee, and HomeKit versions available, each including Bluetooth by default.
