Costa Farms adds Spanish to its marketing

Miami-based Costa Farms hired Hispanic writer Andrés Fortuño as “the voice for Costa Farms’ new Facebook page, Costa Farms en Español.

The plan is for Fortuño speak to the growing number of Hispanics who love to garden, said the company, which describes itself as “the largest producer of indoor plants in North America.”

Fortuño will be “the voice” for Costa Farms’ new Facebook page. He will also help develop retail specific programs for the Hispanic market and conduct product knowledge classes in specific retailers in South Florida.

“We are taking an active role in our Hispanic efforts to reach this demographic, which has been growing steadily over the last few years,” says Jose Smith, president and CEO of Costa Farms. “Andrés will help us provide content in Spanish through our social media efforts and at the retail level.”

According to Facebook’s ad tool, 1.6 million users on Facebook are Spanish and 2.7 million have listed Spanish as one of their languages.

Fortuño has developed DIY gardening projects that have aired on Telemundo and Univision. He currently writes for About.com.