Bona launches Certified Craftsman Program

Hardwood floor care company Bona US has taken steps to become the industry standard-bearer in floor refinishing. Last week, the company announced the launch of its Bona Certified Craftsman training program and Bona Certified Craftsman Five Star Advantage seal.

The program is made up of hardwood flooring experts that have a track record of living up to Bona's standards. Certified members will receive continuing education to sharpen their skills and stay up to date on best practices.

Meanwhile, the Five Star Advantage is a signal to homeowners that a floor professional meets five criteria established by Bona: quick, durable results, certified craftsmanship, clean, dust-free air, minimal disruption and lifetime support.

According to the company, a Bona Certified Craftsman can refinish floors at a rate of 700 square feet in three days, a promise that helps do away with some of the stigma surrounding floor maintenance.

"Many consumers perceive the process of refinishing or installing hardwood floors to be tedious, inconvenient and messy," said Chad Nordhagen, director of marketing. "We've known for years that doesn't have to be the case."