A blueprint for the future

True Value’s Fall Reunion in October will include a dose of drama — the unveiling of the co-op’s year-in-the-making strategic plan.



While some of the strategies won’t kick in until the end of 2014, others have already rolled into play. For instance, a national media campaign — including cable television — kicked off in May, building on the slogan: “Behind every project is a True Value.” The company says its Summer Moments spots speak to the “young achiever,” the critical next generation of hardware consumers.



The focus on the young, Web-connected consumer also extends online, where enhanced websites TrueValueProjects.com (formerly StartRightStartHere.com) and TrueValuePaint.com offer improved user experiences.



And coinciding with the new TrueValuePaint.com, the co-op introduced a new and improved color center, with ultra low-VOC colorants and paints.



“We’re not building something to collect dust on a shelf, I can promise you that,” CEO John Hartmann said about the company’s strategic plan. “This will be an execution plan with a focus that will improve performance.”