Big value in the John Deere brand
Deere & Company announced that its iconic John Deere brand has been ranked 88th in a listing of Best Global Brands by Interbrand, a consulting firm.
The John Deere brand moved up 4 spots in its ranking and is now worth about $5.4 billion, according to Interbrand estimates.
"A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways," said Charles Trevail, global CEO of Interbrand.
Interbrand said its brand valuation is based on three key areas: financial performance of the brand; the brand's influence on purchase decisions; and the brand's strength to create loyalty and sustainable customer demand.
"This recognition emphasizes the success of our 70,000 employees worldwide who work each day to deliver on the company's core values of integrity, quality, commitment and innovation," said Samuel Allen, Deere & Company chairman and CEO.
John Deere, based in Moline, Ill., has been included in the Best Global Brand ranking since 2011 when Interbrand estimated the value of the John Deere brand to be $3.65 billion.
The John Deere brand moved up 4 spots in its ranking and is now worth about $5.4 billion, according to Interbrand estimates.
"A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways," said Charles Trevail, global CEO of Interbrand.
Interbrand said its brand valuation is based on three key areas: financial performance of the brand; the brand's influence on purchase decisions; and the brand's strength to create loyalty and sustainable customer demand.
"This recognition emphasizes the success of our 70,000 employees worldwide who work each day to deliver on the company's core values of integrity, quality, commitment and innovation," said Samuel Allen, Deere & Company chairman and CEO.
John Deere, based in Moline, Ill., has been included in the Best Global Brand ranking since 2011 when Interbrand estimated the value of the John Deere brand to be $3.65 billion.