AZEK names new chief marketing officer
The AZEK Company has named Jeanine Gaffke as the company’s new chief marketing officer.
Gaffke will oversee the planning, development and execution of AZEK Building Products’ marketing and advertising initiatives. Her primary responsibilities include strategic development of branding, market research, consumer advertising, channel strategy, pricing, digital, social media, and integrated communications.
“We are thrilled to welcome Jeanine to our growing and motivated executive team at a pivotal time for our company,” said Jesse Singh, CEO of The AZEK Company. “Jeanine will play an integral role as we build our AZEK Building Products premium brand portfolio and provide new offerings to our customers.”
Prior to joining The AZEK Company, Gaffke was vice president of marketing and business development at Emerson, where she led the company’s organic growth initiatives, marketing, communications, and digital efforts for the company’s commercial and residential Solutions division. Gaffke has also held a variety of leadership positions at Sealed Air Corporation, the Hershey Company, and Ariel Investments.
“I am excited about what is happening at The AZEK Company. We have a solid portfolio, great stories to tell and a terrific network of dealers and contractors who help our products make a difference in the lives of people every day,” said Gaffke.
Based in Skokie, Ill., AZEK manufactures trim, decking, railing, moulding, porch and pavers as well as capped wood composite decking and railing under the TimberTech brand.
