Azek hires VP marketing

Brian Kincaid has joined AZEK Building Products as VP marketing, where he will be responsible for market research, AZEK brand and product development and marketing communications.

With 12 years of director-level marketing experience at Newell Rubbermaid, Kincaid most recently served as global marketing director, Home Products, for the company’s GRACO Products division. In this capacity, Kincaid was responsible for product development, strategic planning, channel management and marketing. He was instrumental in the re-launching and turnaround of several key categories.  

“I look forward to contributing to AZEK Building Products’ continued growth curve,” said Kincaid. “It is exciting to work with a company that has the number one brands in trim and stain-resistant decking and to take those brands to the next level.”  

Kincaid holds an MBA from East Carolina University, as well as an MS and BS from the University of Illinois. He will be based in Scranton, Pa.