Atlas Roofing boosts insulation business

Atlas Roofing Corporation, maker of commercial and residential building materials, today announced Tom Robertson’s role as Business Unit Manager for the Atlas Wall CI Division. He will oversee the Wall Insulation business unit and its success, including marketing, sales, product development and customer relationships.

“Tom brings a tremendous depth of industry experience and a proven ability to lead high-performing teams,” said Steve Heaton, VP of sales and marketing for Atlas Roofing. “As a thought leader with global experience, he brings the strategic direction and implementation expertise to build upon the Atlas brand and reputation.”

Robertson will focus on leading and growing the wall insulation business segment. Working with his team, he will lead the development of target markets, strategy, specification and field sales capability to further the Atlas Wall CI brand penetration into the wall insulation and sheathing category. He will drive product development and innovative advancements that support Atlas’ mission in building design with a focus on Continuous Insulation (CI); an energy code requirement for many residential and commercial buildings. CI is the most cost-effective way of keeping a building structure heated and cooled.

Prior to joining Atlas Roofing, Robertson was the Director of International Sales at Parex USA, Inc, where he worked for more than 15 years. He began his career with Parex as a product manager and held a variety of roles, including marketing operations, technical services and international marketing, where he spent more than four years living at the companies home office in Paris, France. Robertson has a history of designing successful campaigns targeting strategic vertical markets and customer segments.