A match made in the kitchen
Robinson Home Products launches Delish brand for the home chef.
Robinson Home Products launched Delish branded kitchen and dining products in partnership with Delish.com, a web site for recipes and videos. Featuring brightly colored and ergonomically designed kitchen tools and gadgets, bakeware and dinnerware for the home chef, the new collection is inspired by Delish.com’s fun and creative food videos and recipes, the company said.
Ross Patterson, president, Robinson Home Products, said: “We believe this partnership is a perfect match. Looking ahead, we are eager to work together with Delish and excited about the possibilities this partnership presents. We are focused on bringing Delish’s unique and fun approach to kitchen and dining products that will meet their extensive audience’s needs, as well as introduce new consumers to the brand.”
The deal was brokered by IMG. Financial terms of the deal were not released.
In addition, through the digital license Robinson Home Products will operate DelishEssentials.com, an eCommerce website that will sell all of the RHP licensed kitchen and dining products directly to consumers.
Robinson also owns and distributes its own home product brands: Robinson; Living by Robinson; Craft Kitchen, Studio Cuisine, Squish, Zing!, Sink Things, and Chip Clip.
Ross Patterson, president, Robinson Home Products, said: “We believe this partnership is a perfect match. Looking ahead, we are eager to work together with Delish and excited about the possibilities this partnership presents. We are focused on bringing Delish’s unique and fun approach to kitchen and dining products that will meet their extensive audience’s needs, as well as introduce new consumers to the brand.”
The deal was brokered by IMG. Financial terms of the deal were not released.
In addition, through the digital license Robinson Home Products will operate DelishEssentials.com, an eCommerce website that will sell all of the RHP licensed kitchen and dining products directly to consumers.
Robinson also owns and distributes its own home product brands: Robinson; Living by Robinson; Craft Kitchen, Studio Cuisine, Squish, Zing!, Sink Things, and Chip Clip.
