A fresh launch for Versatex
Versatex wants to make digital life easier for dealers, contractors, and homeowners.
Installers, specifiers, and suppliers of home building and renovation materials can now find endless ways to “Trim Smarter” on the redesigned and expanded Versatex Building Products website.
Versatex spokesman Rick Kapres calls the new launch “a giant step in user experience, packed with easy-to-access information in a time-saving format.”
The new site showcases residential trim components that are engineered in the United States from Versatex cellular PVC. Rolled out this summer under the “Trim Smarter” campaign banner, the site is designed to make life easier for industry professionals and maintenance-averse homeowners alike.
Site features include effortless search filtering and a user-friendly resources section that allows users to quickly find what they want, on their own terms the company says.
“You might start with a product category, a type of document, or your professional interest, and go right to the moulding profile, technical bulletin, or how-to video you want in just a couple of clicks,” Kapres said.
Inspiration and specification have also been boosted through stronger visual support. “Sometimes you need to show a client how beautiful an installation will look, and sometimes you just need a functional product shot. We’ve integrated photography and video with product information in ways that work harder across both situations,” Kapres noted.
Navigation and product categories have been grouped on the site in a more logical manner, putting plain English ahead of industry branding terminology.
Additionally, integration with social media – including Twitter and Facebook – has been stepped up.
Making life easier for pro contractors has been considered as well. The site’s main navigation bar features a prominent “For Pros” button with links to videos and events for contractors; an application form for potential stocking dealers; and CAD files and historic restoration features for architects.
Versatex designers and developers spent more than a year talking, texting, and testing with contractors, architects, dealers and homeowners before launching the updated site, the company said.
Versatex trim materials and systems are manufactured by Versatex Building Products, LLC, of Pittsburgh. The company was acquired by AZEK last May.
Versatex spokesman Rick Kapres calls the new launch “a giant step in user experience, packed with easy-to-access information in a time-saving format.”
The new site showcases residential trim components that are engineered in the United States from Versatex cellular PVC. Rolled out this summer under the “Trim Smarter” campaign banner, the site is designed to make life easier for industry professionals and maintenance-averse homeowners alike.
Site features include effortless search filtering and a user-friendly resources section that allows users to quickly find what they want, on their own terms the company says.
“You might start with a product category, a type of document, or your professional interest, and go right to the moulding profile, technical bulletin, or how-to video you want in just a couple of clicks,” Kapres said.
Inspiration and specification have also been boosted through stronger visual support. “Sometimes you need to show a client how beautiful an installation will look, and sometimes you just need a functional product shot. We’ve integrated photography and video with product information in ways that work harder across both situations,” Kapres noted.
Navigation and product categories have been grouped on the site in a more logical manner, putting plain English ahead of industry branding terminology.
Additionally, integration with social media – including Twitter and Facebook – has been stepped up.
Making life easier for pro contractors has been considered as well. The site’s main navigation bar features a prominent “For Pros” button with links to videos and events for contractors; an application form for potential stocking dealers; and CAD files and historic restoration features for architects.
Versatex designers and developers spent more than a year talking, texting, and testing with contractors, architects, dealers and homeowners before launching the updated site, the company said.
Versatex trim materials and systems are manufactured by Versatex Building Products, LLC, of Pittsburgh. The company was acquired by AZEK last May.
