New tech for 3D product renderings
3D Cloud is rolling out the 3D Cloud Network to home furnishings and building product manufacturers and retailers. According to the company, this platform enables manufacturers to publish 3D products across multiple retailers' 3D applications, including 360-degree spins, WebAR, 3D product configurators, product imagery and 3D room planners.
As retailer demand for 3D models and product imagery grows, the 3D Cloud Network offers manufacturers a way to syndicate their 3D products directly to live retail sites or platforms.
Here's how it works: Manufacturers upload 3D models to 3D Cloud or order content through the platform. Retailers can then search for specific brands, SKUs or product families. Retailers subscribe to the products they are buying and the subscribed products are deployed into interactive shopping experiences like 3D room planners and WebAR. This gives retailers easy access to ready-to-use 3D assets, allowing them to offer more immersive shopping experiences, while manufacturers gain visibility into how their 3D products perform across retailers.
"Everyone benefits from engaging 3D customer experiences, but the cost and complexity of creating and sharing 3D content has been a major hurdle for manufacturers and retailers alike," said Beck Besecker, CEO of 3D Cloud. "We've worked for years to reduce costs and improve efficiency in 3D content creation and sharing, and now with the 3D Cloud Network, we've made it easy for manufacturers to share 3D products with multiple retailers and get the most out of their 3D content investment."
He adds: "With the 3D Cloud Network, retailers can easily access high-quality 3D content, enabling manufacturers to better support their retail partners and showcase their products to more shoppers. Most importantly, it enhances the overall shopping experience for customers."
You can request a demo here or see the video below to learn more.
