New marketing program from LMC

LMC (Lumbermens Merchandising Corporation) has launched a new marketing program, “Together We Build.”

The new program replaces the building material and forest products buying group’s former “Billion Dollar Buying Power” campaign.

According to LMC, “Together We Build” will be available to its dealer network to emphasize much more than their collective purchasing power. The program focuses on how LMC dealers are involved in their communities and local economies.

“We are excited to announce ‘Together We Build’ is now a registered trademark for exclusive use by our dealer network,” said Fran Monk, LMC marketing director.

The program also includes a new website, a comprehensive media kit, and a new video for exclusive use by LMC dealers.

LMC, based in Wayne, Pa., said that its dealer members are not only a part of building and renovating communities, but they also work to keep them thriving by serving on committees, supporting local non-profits and spearheading town projects.

Dealer community efforts during the COVID-19 crisis were recently spotlighted by LMC.

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