A need for Speed at Northern Tool
Northern Tool + Equipment said it plans to ride with the Sons of Speed Vintage Motorcycle Racing through an integrated partnership.
The announcement comes in advance of Sons of Speed, Powered By Northern Tool + Equipment as it readies for its Oct. 15 race in New Smyrna Speedway at New Smyrna Beach, Fla.
The October race will feature riders all racing on pre-1950s motorcycles that are each expertly modified via customization to handlebars, exhaust, fenders, fuel and oil tanks, and more.
And there’s a big catch: the vintage bikes don’t have brakes.
“Our customers are wired with curiosity and skill to continue to perfect their craft and tailor their projects, be it building, welding or customizing motorcycles,” said Suresh Krishna, president and CEO of Northern Tool + Equipment. “There is a tremendous community of motorcycle enthusiasts and this relationship with Sons of Speed is a great way for our company to connect and be seen as a go-to resource. We are excited on where this partnership will take us.”
Burnsville, Minn. Northern Tool + Equipment operates 126 retail locations across 23 states. Along with a deep selection of hand, power, and air tools, Northern Tool + Equipment carries a wide variety of products to ranging from the needs of DIYers to commercial customers with more than 100,000 tools and equipment ready to ship.
The company also manufactures its own private label tools and equipment including the NorthStar, Powerhorse, Ironton, and Klutch brands, among others.
Last week, Northern Tool announced a new partnership with snowblower manufacturer, Ariens.
As of Oct. 1, Northern Tool began offering a variety of Ariens models available for purchase both online and in stores.
Ariens, which is based in Wisconsin, has produced more than 4 million snow blowers since the company began manufacturing them in 1960 at its Brillion facility.
