National Hispanic Contractors Association names new president
The National Hispanic Contractors Association (NAHICA) announced the appointment of its new president, Sergio Terreros.
Terreros is an experienced marketer and business leader whose experience spans marketing plan development, market research, media buying, advertising, social media advising, business relations, media analysis, and all other areas of marketing and advertising, the NAHICA said.
He is the current President of the Hispanic advertising agency 11/11 Media. Terreros is excited to take his years of experience in advertising, marketing, and leading teams of Hispanic marketers to NAHICA, where he hopes to grow the organization and establish Hispanic Contractors as the preferred partner choice in all industries.
"I am excited for this new role in my professional career and loving this new responsibility; the construction industry needs a well-informed and prepared contractor, and that's one of my priorities and goals in this new role: develop strategic partners and create opportunities for the community we represent,” Terreros said.
The association also announced that high-performance coated abrasives manufacturer, Fandeli, has joined the association.
"As a proudly Mexican company, we are excited to be taking on this new challenge and making a difference in all Hispanic contractor markets in the USA," said Enrique Telles, marketing director of Fandeli.
This new partnership also marks Fandeli's arrival to the U.S. market after serving customers in Mexico and around the world since 1927.
"For over 95 years, we have been the only producer of coated abrasives in Mexico, and we are so excited to bring our expertise to our American neighbors. We look forward to the relationships that being a part of NAHICA will help us form as we get to know our new community," Telles said.
NAHICA's members include both established business owners and new entrepreneurs.
Click here to learn more about the National Hispanic Contractors Association.