MoistureShield debuting streaming TV commercial

MoistureShield, the composite decking manufacturer, is introducing a new TV commercial focused on the way homeowners live their everyday lives.

Beginning this month, the commercial will be shown on network streaming services.  This includes networks in Los Angeles, San Francisco, Sacramento, Austin, Dallas, Houston, Boston, and the New York City-New Jersey metro market.

“We’re proud to launch a commercial that represents both our brand and our vision,” said Matthew Bruce, vice president at MoistureShield. “It succeeds in creating an emotional and inspirational connection with homeowners and visually separates MoistureShield from the sea of sameness within the composite decking industry.” 

With the tagline “It’s not just any deck, it’s built for your life,” the ad highlights that a MoistureShield deck doesn’t stop at your door, it’s an extension of your everyday lifestyle and a square foot secret that adds to your living space, the manufacturer said.

 It also uses subtle icons to call out performance benefits like its patented CoolDeck Technology that allows you to chill and beat the heat on your deck; Solid Core manufacturing which provides superior protection against moisture absorption, warping, rotting, and damage from insects; and strong caps to provide durability to hold up against wear and tear.

MoistureShield composite decking products, are made with 95% recycled content, with a proprietary process that blends recycled plastic and reclaimed wood fibers. Made in the U.S.A., the product lines have had zero structural field failures in over 30 years, with unmatched transferable 50-year structural warranties, plus fade and stain warranties per product line.

MoistureShield is a division of Oldcastle APG, based in Atlanta, Ga.