Minwax reveals its first 'Color of the Year'
Minwax, the iconic interior stains and clears brand, has announced its first-ever “Color of the Year.”
Vintage Blue, a comforting organic color with a balance of green and renewing blue, is the Minwax 2021 Color of the Year. Minwax said that Vintage Blue inspires do-it-yourselfers to think of limitless color stain options when planning their next project.
“Capturing the stain color that reflects our evolving style at home is rooted in our desire to set a calmness and resilience as we move through the uncertainty,” said Sue Kim, Minwax color marketing manager. “Minwax now offers more color choices to express your personal style and bring out the beauty of wood.”
Kim describes Vintage Blue as an organic color that balances nurturing green and renewing blue with subtle gray undertones. The hue creates a nostalgic mood and soothes with its natural strength, elevating everyday objects to new luxury.
Vintage Blue is one of 240-plus color options available in Minwax Wood Finish Water-Based Color Stains, a line of water-based semi-transparent and new-to-the-world solid stains, offering the largest color assortment on the market.
The Minwax 2021 Color of the Year is complemented by a coordinating palette of Minwax color stains that includes White Frost, Amber, Carbonite, Denim Blue, as well as Classic Gray to help consumers make projects their own with more color combinations.
Whether adding character to a cherished object or refurbishing an antique find, consumers can use Vintage Blue interior stain in place of paint to bring out wood's inherent beauty while maintaining its texture.
Vintage Blue is being sold at Lowe’s, Sherwin-Williams stores, Ace Hardware stores, Menards and other home centers as a part of the new tintable color palette for Minwax Wood Finish Water-Based Color Stains.
Minwax is part of Sherwin-Williams Consumer Brands Group, headquartered in Cleveland, Ohio.