Simone Ferrari named CMO of the Natuzzi Group

The Natuzzi Group, an upholestered furniture manufacturer based in Italy, has named Simone Ferrari as its new chief marketing officer.

Ferrari joined the company in Oct. 2012 as VP communication. His promotion is part of a larger management restructuring initiative.

In his new role, Ferrari will take the lead in the development of an integrated marketing, communications and product development strategy. He will also lend support to expansion efforts in fast-growing economies, especially BRIC countries.

Previously, Ferrari served as creative director for BCUBE, an independent agency of Publicis Groupe, for which he won international acknowledgements from the New York Festival, London International and the Amburgo Film Festival. He also launched Ideocomunicazione, his own public relations agency in Milan. He has worked with brands such as Heineken, Sky, Campari, Feltrinelli and Ferrero.