Lowe’s Veterans Day salute with blue wreaths

For the second year, this Veterans Day, Lowe’s said it is calling upon consumers across the U.S. to #BuildThanks and, “show appreciation for military neighbors with a simple gesture – adorning their doors with a blue wreath.”

Seen as a universal symbol of welcome and celebration, wreaths adorn millions of front doors across America each year. The retailer said it invites consumers to add one more important wreath to their seasonal celebrations by DIY-ing their own design with supplies from the Lowe’s Blue Wreath Project collection at Lowes.com/BlueWreathProject.

Continuing to show appreciation for the military community, the retailer said it will donate $1, up to $50,000, for every item purchased on Lowes.com from the collection between November 1-11 to Building Homes for Heroes.

“This is an amazing tribute for our veterans who have served and sacrificed so much for all of us,” said Andy Pujol, founder and CEO of Building Homes for Heroes.

“We could not be more honored to support our heroes this Veterans Day – and every day – and we could not be prouder to work alongside Lowe’s to create safe and comfortable homes for our veterans and their families for generations to come,” said Pujol.

Since 2020, Lowe’s has partnered with the nonprofit, supporting its mission of restoring hope to our nation’s injured veterans by gifting mortgage-free homes to veterans and their families and providing support on their road to recovery.

“Veterans Day is more than just a day to us – it’s a moment in time where the entire country comes together to recognize and appreciate the work that our nation’s military has put forth to protect our freedom,” said Joe McFarland, Lowe’s executive vice president of stores and a Gulf War and Desert Storm veteran who served six years in the U.S. Marines.