Lowe's unveils Origin21
Lowe's launched an exclusive brand, Origin21, focused on providing “styles for every style.”
According to Lowe’s, Origin21 provides approachable, modern design elements for everyday living across the entire home.
The new line has been designed by Lowe’s for stylish, trend-seeking millennial consumers looking to modernize their home style. The collection includes everything from throw pillows, rugs, and patio furniture to light fixtures, faucets, and faux plants, while pulling inspiration from various styles.
The pieces from Origin21 feature clean lines, soft curves, and natural materials that can stand alone or flow together in a single space. Architectural details and nods to mid-century modern and Scandinavian design round out the collection.
"While the line's name pays tribute to 1921, the year of Lowe's founding, Origin21 brings fresh modern style, designed to add the finishing touch to any room across the home," said Sarah Dodd, Lowe's senior vice president, global merchandising. "We're excited to bring Origin21 to our customers, which is just part of our larger goal to offer consumers everything they need to finish their home improvement projects, all at an exceptional value."
Available now, Origin21 products will initially include patio furniture and home décor accents alongside lighting, seasonal, outdoor living and lawn and garden items, with even more product assortment and styles to come.
The new collection complements Lowe's home décor private brand, allen + roth. Both brands are part of the retailer's “House of Style” campaign.
