Lowe’s names chief marketing officer
Lowe's has announced the promotion of Jennifer Wilson to senior vice president, chief marketing officer.
Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network, according to the N.C.-based home improvement giant. As CMO, Wilson plans to build a “new customer experience integration organization” meant to streamline customer journeys and overall consumer experience. Wilson will continue reporting to Bill Boltz, executive vice president of merchandising.
Wilson has more than 20 years of experience in marketing and merchandising. She joined Lowe’s in 2006 and most recently served as senior vice president, enterprise brand and marketing. She has held multiple leadership roles with Lowe’s, including vice president, integrated marketing, and merchandising vice president, paint.
“Jen’s extensive marketing, merchandising and home improvement experience positions her well for this expanded role,” says Marvin Ellison, Lowe’s chairman and CEO. “She’s consistently moving Lowe’s forward, as recently demonstrated by the successful launch of our MyLowe’s Rewards loyalty program and Lowe’s retail media network. Jen brings a data-driven approach and is helping us develop a deeper understanding of the customer.”
Wilson earned a bachelor’s degree in marketing and public relations from Kent State University, and she also serves on the board of directors for the Ad Council.
“I am humbled and excited for the opportunity to continue elevating this great brand by leading a talented team of people who are customer- and data-obsessed,” Wilson said. “Working together with the exceptional talent across the business, our goal is to continue to unlock value for our customers while delivering business results for Lowe’s.”
