Lowe's launches MVPs Bonus Days for pros

Lowe’s has launched its first-ever MVPs Bonus Days event.

Now through July 22, professional customers can garner more value when shopping at Lowe’s, the retailer said.

In addition to sales on top brands, including DeWalt, Metabo HPT, and Toughbuilt, pro customers can earn up to 3X bonus points on select pro products. 

Pros can also redeem points via the Lowe’s Reward Center for a variety of items including power tools, gift cards, gas grills, work accessories, and business tools.

Lowe’s continues to push its message to professional customers while trying to cash in on a bigger piece of the pro market.

The home improvement retail giant launched its MVPs Pro Rewards program in February and opened its first Pro Fulfillment Center in Charlotte, N.C. this past May. 

The 2022 State of the Pro Annual Report, released by Lowe’s in February, found that 90% of pros said it is important for retailers to have valuable loyalty programs.

The report includes results from a survey conducted by TRUE Global Intelligence who surveyed 1,000 pros and 1,000 homeowners in the United States.

The report also arrives at a time when homeowners are looking to enhance their homes for both value and lifestyle reasons. About 74% of homeowners said home improvement projects are an opportunity to enhance the value of their homes. 

According to survey results, 80% of pros said there is a need for home improvement professionals. The full study can be accessed here.