Lowe’s helps millennial DIYers

Lowe’s announced the debut of its home repair workshops, where knowledgeable red vest associates teach customers basic home repair and maintenance DIY skills through live, interactive workshops.

“We know millennial homeowners can use some extra help when it comes to tackling basic home repairs, especially since more basic projects can help them save money versus hiring a professional for the project,” said Jen Wilson, senior vice president, enterprise brand and marketing at the retailer.

As more millennial homeowners look for ways to save money on home repairs, these workshops provide the support and knowledge they need to maintain and update their homes themselves rather than outsourcing to a professional. 

With the median age of homes over 41 years old, according to the U.S. Census Bureau 2021 american housing survey, homeowners are prioritizing projects like repairs and regular maintenance to update their homes and extend the time they will live there, while also helping to avoid costly repairs down the road.

The company said its associates offer a wealth of knowledge and resources for customers looking to take on these projects themselves, from providing demonstrations, project tips and tricks, and product recommendations.

“We are proud to be their trusted resource, not only offering the tools they need, but empowering them with the skills and confidence to take repair projects on themselves for less,” said Wilson.