Lowe’s has gathered 10 creators and designers to help inspire customers in bringing the Fall season to life in outdoor spaces.
According to a recent study, one-third of Americans find autumn to be their favorite season. The retailer is using the hashtag #FallTogether to emphasize the program.
Customers can register for the Lowe's #FallTogether Matchmaker Program for the chance to be one of 50 matched with one of Lowe's “Collective” creators.
Each person chosen will receive a virtual consultation, customized project plan, and $500 Lowe's gift card to help infuse the sights, sounds, and flavors of fall into their homes, the retailer said.
The collective includes lifestyle creator Sopha Rush, design and DIY expert Julia Marcum of Chris Loves Julia, and homestead hobbyist and environmental activist Jenny Ong, among others.
"We know that fall is a seasonal favorite for millions of people and there are boundless ways to bring the season home, especially in outdoor spaces," said Marisa Thalberg, Lowe's executive vice president, chief brand and marketing officer. "By giving our customers access to some of the brightest creative minds in the home improvement space, our hope is to give every household the inspiration and advice they need to take their favorite season into their own hands so we can all fall together."
Lowe's will also begin the official countdown to fall today until Labor Day, Monday, Sept. 6, by releasing daily DIY projects on Instagram created by the #FallTogether Collective and other Lowe's experts.