Lowe’s Canada launches VIPpro program
Lowe’s Canada has launched its VIPpro program aimed at construction professionals.
The new program, in Lowe’s, Rona, and Reno-Depot stores, is designed to offer Lowe's Canada Pro customers an improved and integrated purchasing experience, with added flexibility and benefits, the retailer said.
Contractors will now have access to the same discounts and advantages throughout the Lowe's Canada corporate store network, no matter which store banner they are shopping under.
"One of the strengths of the Lowe's Canada network is that we operate over 235 corporate stores of various formats under three distinct and complementary banners throughout the country,” said Tony Cioffi, senior vice president, stores, at Lowe’s Canada. “With the VIPpro program, our pro customers can now take advantage of our wide network seamlessly: depending on the nature of their projects, they can shop at the store that best suits their needs while having access to the same benefits, and using a single Lowe's Canada VIPpro account."
In addition to exclusive discounts on all their purchases, including appliances, the VIPpro program provides pro customers with a complete range of services and benefits, including early opening hours, dedicated pro parking, priority curbside pickup, price matching, bulk discounts and dedicated customer service.
"We are confident that this new program will help us provide our pro customers with a hassle-free purchasing experience and added value, bringing us one step closer to our goal of becoming the number one destination for home improvement and construction professionals in Canada,” Cioffi said.
Included in the launch is a new VIPpro app.
The new VIPpro app, developed by Toronto-based Kinetic Commerce, allows VIPpro members to view their purchasing data, special offers, and profile information on their mobile device at all times.
"The platform leveraged to help bring the VIPpro program to market will empower Pro customers to manage their relationship with the vast network of Lowe's, RONA and Reno-Depot corporate stores, all from the comfort and convenience of their mobile device, enabling a truly superior customer experience," said David Dougherty, co-founder and CEO of Kinetic Commerce.
Lowe’s Canada said it plans to update the app in the next few months with additional features being added. Later this fall, the app will start presenting customized offers based on each customer's preferences and purchasing history.
The introduction of a VIPpro web portal is also in the works for 2020. This new feature will enable VIPpro members to access the Lowe's, RONA and Reno-Depot transactional websites and make online purchases while taking full advantage of their VIPpro discounts and benefits.