Lowe's acquires Stainmaster carpet

Lowe’s announced that it has acquired the Stainmaster carpet and flooring brand.

The purchase includes all brand-related intellectual property from Stainmaster’s parent company Invista, along with all related trademarks and subbrands.

Stainmaster has been carried exclusively by Lowe’s since 2010 and now joins the retailers private label assortment. Financial terms of the acquisition were not disclosed.

According to Lowe’s, the acquisition is a step in delivering Lowe’s “Total Home”strategy unveiled by the home improvement giant last year. The plan includes elevating the retailer’s assortment while providing consumers with the products and brands they trust for every project across their homes, Lowe’s said.

“Today’s announcement adds the most trusted and recognized brand in carpet to our lineup of private brands,” said Lowe’s President and CEO Marvin Ellison said in a statement issued by the company this morning. “At a time when home has never been more important, customers are increasingly looking for high-performance products to meet their evolving needs and expectations”

Ellison said that Lowe’s sees “great potential” to leverage and extend the Stainmaster brand into other product areas to further serve our customers and deliver on the Total Home strategy.

“Lowe’s is excited to have Stainmaster join our family of private brands, alongside the likes of allen + roth, Project Source and Harbor Breeze,” said Sarah Dodd, Lowe’s senior vice president of global merchandising. “Research shows Stainmaster is the soft-surfaces brand customers trust the most when shopping for flooring. This acquisition further demonstrates our commitment to deliver a compelling product assortment for customers wherever they choose to shop with us.”