LL Flooring appoints tech veteran to board of directors

Lumber Liquidators (LL Flooring) announced the appointment of Ashish Parmar to its board of directors, effective July 22. 

Parmar will also serve on the Audit Committee, effective Sept. 1.

“Advancing our digital capabilities and delivering a seamless omnichannel experience are key pillars of our transformation strategy to be the leading destination in hard-surface flooring,” said LL Flooring President and Chief Executive Officer Charles Tyson. “Over the past year, the pace of technological change has accelerated. We are excited to add Ashish to our Board and to benefit from his extensive experience in leading digital transformations as we chart our course for long-term sustainable growth.”

Parmar brings to LL Flooring more than 20 years of leadership and technology experience across luxury retail, logistics, and consumer electronics. 

He currently serves as senior vice president and chief information officer for Tapestry, Inc., a New York-based house of global modern luxury lifestyle brands, whose portfolio includes Coach, Kate Spade, and Stuart Weitzman. 

In this role, he leads the technology strategy, information security and technology operations globally. Parmar’s experience at Tapestry includes supporting the company’s digital transformation and multi-year growth agenda. He led the implementation of Tapestry’s new SAP S/4 HANA ERP platform and created strategic partnerships that have modernized the company’s IT infrastructure, driving agility and operational efficiencies, while enabling Tapestry’s consumer-centric and digital-first growth initiatives. 

Based in Richmond, Va., LL Flooring operates 416 stores as of June 30.