‘In the Lab’ with Royal Building Products

Royal Building Products has launched “In the Lab,” a series of 360 videos produced to give industry professionals the chance to experience its products in an immersive and entertaining virtual reality (VR) environment.

Produced to engage both trade show attendees as well as digital audiences, the VR videos feature a quirky pair of hosts “Roy and Al,” who invite the audience into their secret, state-of-the-art, underground laboratory beneath Royal’s headquarters. 

The concept was inspired by Royal’s actual research and development facilities, where R&D product engineers put Royal’s building materials, such as Atlas Stone Composite Stone Panels and Zuri Premium Decking, through rigorous testing procedures for quality and performance.

“As a brand, Royal has always looked for new ways to innovate and connect with our customers both in-person and in a digital format,” said Steve Booz, vice president of marketing and product development at Royal Building Products. “Our new ‘In the Lab’ video campaign is intended to reach pros with valuable product education, while providing some much-needed entertainment and storytelling.”

Using a mobile device such as a smartphone, users can fully immerse themselves in Roy and Al’s innovation lab using cardboard VR viewers (available for free on RoyalBuildingProducts.com/360) or a VR headset. 

Content can also be enjoyed in 360 degrees without a headset on a smartphone (moving screen up, down, right, left) or on a desktop.

The “In the Lab” campaign features 20 videos highlighting various products, including Celect Cellular Composite Siding, Zuri Premium Decking, Conceal Trim & Moulding, Portsmouth Shake & Shingles, Market Square vinyl siding, Atlas Stone Composite Stone Panels and more. 

All of Royal’s VR 360 videos will be available at RoyalBuildingProducts.com/360 along with the Royal Building Products YouTube Channel.