Kohler booth plays familiar role: show stopper
LAS VEGAS—Entering the 15,000 sq. ft. Kohler booth here during the 2023 Kitchen & Bath Industry Show, one gets the sense of entering a VIP lounge, or an art gallery, or maybe even a nightclub.
This year, Kohler’s pop up showroom celebrated the Kohler, Wis.-based company’s 150 years of kitchen-and-bathroom-industry history. Throughout the booth, new and past iconic products, including an emphasis on its renowned bold use of color. The space also explored Kohler's Believing in Better sustainability and social impact strategy.
As usual, the Kohler, Wis.-based company’s booth was a must-see experience. The 15,000 sq.-ft. display took home the best-booth-of-the-show award from the National Kitchen and Bath Association; Best of KBIS Product Silver award for its Abstra tile by Kohler WasteLAP, and the NKBA 30’s Choice honorary award for creative use of color.
During a tour of the booth, an editor was struck by multiple arresting innovations:
The Abstra collection is a stunning series of bespoke brushed matte tiles for residential and commercial installations, made from nearly 100 percent recycled waste material. The WasteLAB pioneered a way to leverage the Kohler, Wis., pottery's wastewater stream for Abstra's tile body. Consisting primarily of pottery waste clay and glaze, the material is dewatered and processed into a useable base material.
The collection is available in two different styles: Abstra Feature, which is a series of abstract patterned tile with raised and relief designs and an undulating surface; and Abstra Standard, an unadorned field tile with the same undulating surface detail.