Jewett Cameron rolls out in-store fencing displays
Jewett-Cameron Trading Company Ltd. has launched in-store merchandiser displays in major home improvement retailers to showcase its steel framework for wood fences. These displays were trialed during the company's fiscal third quarter and expanded into more stores throughout the summer, with additional regions scheduled to be added in a larger roll-out beginning in September 2024.
In the spring of 2024, Jewett Cameron collaborated with major home center retailers to develop a merchandise display with enhanced point-of-sale messaging to be located in-aisle near wood fence materials. The initial trial of these merchandisers in the Southern California region was so successful, according to the company, that other stores quickly opted in.
Lifetime Steel Post product sales in participating stores with these merchandisers notably outperformed year over year, per Jewett Cameron. Regional merchant managers in other areas took notice and requested merchandisers to be added to their stores. Jewett Cameron currently has a number of other regions scheduled for merchandiser installation with additional region requests continuing to come in.
"Jewett Cameron has a history of providing innovative and high-quality fence solutions that meet the needs of both professionals and DIY enthusiasts," said Mike Siuda, the company's VP of sales and marketing. "The new in-store merchandisers are a testament to our commitment to customer satisfaction and product excellence. We are thrilled with the positive response and excited to continue expanding our reach."
