For its anniversary, Ace goes to the movies
Ace is celebrating its 100-year anniversary with a Heartware Stories campaign, demonstrating its members' community support and heartfelt kindness.
The mini-documentary series highlights 100 transformative moments of humanity, originating from Ace employees throughout stores across all 50 states, according to the Oak Brook, Illinois-based co-op.
“At Ace, we believe everyone has a story that could inspire others to foster a more supportive and caring world,” said Kim Lefko, Chief Marketing Officer at Ace Hardware. “Heartware Stories isn’t just about sharing stories, it’s about showcasing the deep ability of the human spirit to face challenges with kindness, compassion and empathy. Our hope is that these stories prove that wherever you go, there's a place where people help because it's the right thing to do. With our Heartware Stories, we aim to put good news into the world and show that neighbors still help neighbors.”
The mini-documentaries have story lines ranging from delivering teddy bears to children's hospitals, assisting those devastated by natural disasters, and a mother transforming her personal tragedy into a community education initiative on accidental overdoses.
The videos have generated more than 1.6 million views across various platforms.
Limited featured episodes will be available for purchase on Apple TV, Google Play and Amazon Prime starting July 5. ROKU users can also view the limited series in Fall 2024.
Ace Hardware’s nationwide centennial celebration is scheduled for Saturday, June 29, from 11 a.m. to 2 p.m. at participating stores nationwide.
