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Image update for Sunbelt Forest Products

A new logo and website reflect the pressure treated lumber distributor’s expansion moves and product diversification.
2/21/2023
Sunbelt Forest Products new
Sunbelt Forest Products's new site and logo illustrate the company's expanded reach and product categories.

Sunbelt Forest Products, the pressure treated lumber and wooden fencing distributor, has updated its image with a new company logo and updated website.

The company is an affiliate of UFP Retail Solutions, which is a subsidiary of UFP Industries. 

In 2021, Sunbelt Forest Products acquired Spartanburg Forest Products to become the leading supplier of pressure treated lumber and wood fencing to Lowe's along with independent lumber yards throughout the East. 

With the Spartanburg acquisition, Sunbelt Forest Products has grown to 12 locations with a service area stretching from Florida to Maine.

Along with the expansion, Sunbelt has diversified its product offerings. The distributor now carries the Deckorators brand of designer decking and accessories, Outdoor Essentials fence, lawn, and garden products, and the stylish UFP Edge line of siding, pattern and trim.

"With our new products, we are prepared to provide optimized personal service to our customers of all sizes," says Sunbelt Forest Products President Ken DelleDonne. "Our goal is that every truckload from Sunbelt Forest Products will deliver a wide variety of building materials designed to meet each customer’s needs."

The new website will highlight the augmented product selection while effectively directing customers – contractors and consumers alike – to the entire line of pressure treated fencing and decking products, Sunbelt said.

The redesigned website will also contain a new blog and a wide variety of collaborative and knowledge-based service programs designed to promote growth for our customers.

"The new logo and website signal to the industry that Sunbelt Forest Products is bigger, better, and ready to serve our customers in more ways than ever," said DelleDonne. "Sunbelt is proud to offer independent dealers the perfect partnership for success. With our extensive selection of building material products, fast and efficient service, and long-standing history of exceptional customer experience - this opportunity assures mutual growth in profitability."

Sunbelt has a pressure treating production capacity of more than 1.2 billion board feet and over 65,000 outbound loads shipped annually. 

Based in Bartow, Florida, the company has more than 450 employees.

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