How MITER Brands is using AI to get ahead
MITER Brands is upping the AI ante.
The company has recently beefed up its partnership with Syntax Systems, a technology solutions and services provider for cloud application implementation, in an effort to enhance sales efficiency, improve customer interactions and streamline access to product data.
With the Syntax GenAI Platform and AI agents, MITER Brands says it is rapidly scaling the business to meet new demands for its brands, including MI Windows and Doors, Milgard Windows and Doors, and PGT Windows and Doors.
MITER Brands selected the Syntax GenAI Platform to support its distributed sales and marketing teams and help drive business growth as part of its digital transformation strategy.
Built on the Syntax GenAI Platform, Syntax deployed a GenAI virtual assistant on Microsoft Teams tailored to MITER Brands' product portfolio. The solution integrates with the company's data ecosystem, processing information from over 9,000 stock-keeping units (SKUs) across 12 brands and hundreds of product families and models.
MITER Brands says using this GenAI technology is helping it quickly scale its sales and service organizations to meet demand, accelerate the integration of new brands into its product portfolio and improve the overall customer experience.
Key benefits of this tech infusion include:
- Consolidated product knowledge. The AI-driven assistant ensures that teams have instant access to accurate, up-to-date product information.
- Seamless onboarding. New hires gain immediate access to detailed product insights, reducing training time and minimizing the risk of order inaccuracies.
- Accelerated post-M&A integration: As MITER Brands continues its expansion, the GenAI solution integrates new acquisitions into the knowledge base, allowing teams to adapt quickly and maximize revenue opportunities.
"Syntax brought in a lot of knowledge and helped us navigate through GenAI solutions, ensuring our data remains secure while maximizing capabilities," said Vinod Nair, CIO and senior vice president at MITER Brands. "Our teams now have instant access to helpful information that was once difficult and time-consuming to track down and validate."
Syntax's initial engagement with MITER Brands included a GenAI workshop that guided the company through selecting the right use cases, ensuring data security and optimizing AI deployment. Today, nearly 300 users across the company's sales, marketing and engineering teams actively use the AI-powered platform.
Learn more about the partnership here, or watch this video.
