“Dealers took advantage of market buying opportunities that will enable them to meet or exceed their margins, and dealer profitability is our No. 1 priority,” said Steve Henry, president and CEO of House-Hasson.
Market vendor attendance was up 25% over 2023, said the company, and 140 new booths were on the floor, leading to an expansion over past years of convention center floor space used by House-Hasson.
“Given what we saw at the market, it appears dealers are looking forward to robust customer traffic in their stores,” said Jason Hanegan, SVP sales, growth and development at House-Hasson.
House-Hasson said its next dealer market, called Gateway to Summer, is scheduled June 13-15, 2024, at the Sevierville Convention Center, Sevierville, Tennessee, near the Great Smoky Mountains National Park.