Hoorah for ‘Hollywood’ repaint
Sherwin-Williams and The Hollywood Sign Trust are partnering to give Hollywood's biggest celebrity, the Hollywood Sign, a makeover to celebrate its 100th anniversary, which will be celebrated in 2023.
“Beginning September 19, a crew of 10 workers will prep, pressure wash, prime and paint the 45-foot-high sign,” said the paint giant. “Almost 400 gallons of paint and primer will be used to spruce up the iconic landmark.”
Sherwin-Williams said it will help usher the Hollywood Sign into its next century with High Reflective White SW 7757 in Emerald Exterior premium paint.
The product also has a mildew-resistant coating, said the company, and meets the most stringent VOC regulations.
The Hollywood Sign initially read as “Hollywoodland” and served as an outdoor advertisement for an upscale real estate development.
In 1949, the Hollywood Chamber of Commerce shortened the sign to the nine-lettered “HOLLYWOOD” in all capital letters that we see today.
The internationally known symbol of the entertainment industry has been repaired and refurbished over the years and even completely rebuilt in 1978.
“The sign is the pride of Los Angeles and we are excited for fans all around the world to see this makeover for a very special 100th anniversary,” said Jeff Zarrinnam, chair, Hollywood Sign Trust.
The Sign was last refurbished in 2012 by Sherwin-Williams and the Trust when the cultural and historic landmark celebrated its 90th anniversary.