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HIRI shares forecast for home improvement products

Sales are anticipated to dip in 2024 but rise significantly in 2025.
10/18/2024

The Home Improvement Research Institute (HIRI) has updated its U.S. Home Improvement Products Market Forecast, which reveals a mixed bag for the U.S. home improvement products market through 2028. 

According to HIRI, the total market is expected to shrink by just 0.1 percent this year, on the heels of a 1.6 percent decline in 2023, with an estimated total sales of $545 billion for 2024. However, HIRI believes a recovery is near, with market growth projected to rebound by 3.9 percent in 2025.

Key findings and takeaways from HIRI are below.

  • Consumer market: Sales are anticipated to dip by 0.2 percent in 2024 but rise by 4.2 percent in 2025.
  • Professional market: Sales are forecasted to grow by 0.1 percent in 2024, followed by a 3.2 percent jump in 2025.
  • Regional trends: Growth will vary across U.S. regions, with stronger performance expected in the South and West.
Construction worker putting the asphalt roofing (shingles) with nail gun on a new frame house; Shutterstock ID 416537164
Roofing materials are among HIRI's top 10 fastest-growing merchandise lines for consumers.
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Despite the current slowdown, HIRI projects average annual growth rates of 4.2 percent for the consumer market and 4 percent for the professional market from 2026 to 2028. 

The U.S. Home Improve­ment Prod­ucts Mar­ket Fore­cast also iden­ti­fies pro­jec­tions for the top 10 fastest-grow­ing mer­chan­dise lines – for con­sumers and pro­fes­sion­als based on pro­ject­ed CAGR in 2025 – 2028.

Top 10 fastest-growing merchandise lines for consumers

  • Soft-sur­face floor coverings
  • Hard-sur­face floor coverings
  • Lawn and gar­den equip­ment and supplies
  • Oth­er build­ing materials
  • Dimen­sion­al lum­ber and boards
  • Roof­ing mate­ri­als and supplies
  • Kitchen and bath cabinets
  • Doors and moldings
  • Paint and preservatives
  • Nurs­ery stock and soil treatments

Top 10 fastest-growing merchandise lines for professionals

  • Major house­hold appliances
  • Hard­ware
  • Tools
  • Gyp­sum and spe­cial­ty boards
  • Dimen­sion­al lum­ber and boards
  • Ply­wood and relat­ed products
  • Insu­la­tion and weatherproofing
  • Plumb­ing supplies
  • Elec­tri­cal supplies
  • Oth­er build­ing materials
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