Here’s what homeowners really want from their roofs

A nationwide homeowner “2021 Roof Purchasing Study” conducted by Signet Research Inc. for DaVinci Roofscapes, shows that consumers want roofs that are durable. Nearly 85% of those surveyed indicate that durability has a lot of influence in the type of roof they would purchase. Longevity of a roofing product was the second highest influencer, followed by resistance to severe weather.

“Mother Nature pounds roofs on a regular basis,” says Mark Pagel, general manager of DaVinci Roofscapes. “Homeowners recognize that hail, high winds and severe weather can take their toll on roofs. They’re reacting by seeking out roofing materials that will stand up to strong weather conditions on a regular basis.

“While price is an important consideration, respondents of the survey are focused more on value. They’re interested in investing in durable roofing materials, like synthetic slate and shake tiles, which are guaranteed to hold up to severe weather conditions.”

Other stats: 

• When it comes time to select a specific roofing brand, homeowners are primarily looking for a quality product (61 percent of respondents).

• To find that roofing brand, they are relying on their contractor (57 percent of respondents) for recommendations more than they do on family and friends (35 percent of respondents), or even their own personal experiences with a brand (37 percent of respondents).