Hardwood Industry spreads the word
The Real American Hardwood Coalition (RAHC) and the National Hardwood Lumber Association (NHLA), in partnership with the U.S. Forest Service, have launched a new website at RealAmericanHardwood.pro. The website was developed to educate architects, interior designers, and construction professionals on the attributes of Real American Hardwood products, as well as introduce new and innovative hardwood product technologies for the built environment.
Containing information on the uses, value, and benefits of the most commonly specified domestic hardwood species, the website also explores new ways for design/build professionals to incorporate hardwood products—such as thermally modified hardwood and cross-laminated timber—into commercial and residential spaces. A sustainability section provides visitors with data—backed by science and research—on the environmental and climate friendly qualities of hardwood products, and how they compare to alternatives, such as vinyl and steel.
Linda Jovanovich, chair of the RAHC, says the new website plays an important role in educating current and future professionals.
“As the RAHC works with and educates architects, designers, specifiers, and students, RealAmericanHardwood.pro is a valuable resource to serve those communities,” she said. “I am looking forward to adding it to our education toolbox and putting it to work alongside our website at RealAmericanHardwood.com, which is designed to inform and inspire consumers and prosumers alike.”
