Tractor Supply grooms a pet concept

Brentwood, Tennessee-based Tractor Supply Co. plans to open two pet-focused stores under the new “HomeTown Pet” brand.

The new pet supply retail concepts operated by Tractor Supply Company will open in mid November in Franklin and Fairview, cities within close proximity to the company’s headquarters.

“The opening of two HomeTown Pet stores near our Store Support Center in Brentwood, Tennesse, will be an ideal way for us to gain better insight into the pet and animal supply category,” said Steve Barbarick, executive VP merchandising and marketing for Tractor Supply. “We are a 'test-and-learn' company, and these stores will provide valuable information that can help us better understand the unique needs of our pet customers.”

The stores will offer products for a wide variety  of pets and animals, including cats, dogs, poultry, birds and horses, as well as grooming and mobile vet services.

Each store is expected to employ 12 to 15 people, including full and part-time positions, the company said.