RONA unveiled new-and-improved website and mobile app

Boucherville, Quebec-based RONA, the Canadian hardware retailer and distributor, has unveiled its new website and mobile application.

The new Rona.ca site offers a more user-friendly interface, and helps inform and guide consumers in their renovation or decoration projects based on personal interests. It also allows shoppers to evaluate and comment on some 30,000 products online. 

Customers are prompted to choose their favorite RONA store for pricing and availability, drop products in their shopping cart, and decide to have the product delivered to their home or to pick them up from the store. In addition, stores will receive up-to-date information on distribution center inventories. 

“Given that seven Canadians in 10 use the Internet to do their pre-shopping or online shopping, we can easily understand why rona.ca is the cornerstone of our new digital platform strategy,” said Karim Salabi, executive VP marketing.

The website will also allow the customer to choose his/her favorite store, offering greater flexibility.

RONA’s new mobile application, available for the Apple iPhone, gives access to rona.ca, in addition to a variety of other useful information, including:

• All products available on rona.ca, as well as inventory available at the customer’s chosen store;

• RONA flyers;

• Promotions and coupons;

• Information about specific stores (address, business hours, etc.); and

• Bar-code reader for easier price comparison.

“The new mobile application uses advanced technology that enables RONA to continue innovating with the aim of offering customers an efficient, engaging, modern and distinctive shopping experience,” said Louise Levesque, RONA’s senior director, e-business.